Best Valentine’s Day 2021 Promos to Boost Revenue at Your Salon or Spa

Is there any better way to spread the love (and the wealth) than with great Valentine’s Day promotions at your salon or spa? 

As the first big revenue opportunity of 2021 quickly approaches, it’s time to consider how your business is going to balance the ongoing COVID-19 restrictions with swoon-worthy promotions that still make your clients feel the love.

Here are a few ideas and tips for putting together your Valentine’s Day promotions and marketing that will leave your guests looking at you with heart eyes.

1. Gift Card Promotions

Valentine’s Day is all about showering loved ones with a little tender loving care, and what better way to do that than a gift card for services at your salon or spa? 

More specifically, promoting eGifts via your website that can be instantly mailed to recipients is not only COVID-proof, but a fantastic option for last-minute gift seekers. Check out our 3 Ways to Market Your eGift Cards to Last-Minute Shoppers for tips on how best to frame your eGift options to potential buyers.

Consider offering a gift card promo, like the classic, “Buy a $100 gift card, get a $25 voucher for free” to sweeten the deal. To save your accountant the headache, review our helpful tips for gift card promotions.

2. “Two is Better Than One” Promotions

Since Valentine’s Day is all about togetherness, why not offer promotions that specifically cater to pairs? 

Sure, you might have to enforce social distancing, but a safe, relaxing side-by-side service is a great activity for couples who are searching for a change of scenery or a way to switch-up date night.

Offer discounted packages like couple’s massages, couple’s manis and pedis, couple’s facials, or even couple’s haircuts. There have been A LOT of home haircuts this past year, and now’s your chance to step in and clean things up while delivering a feel-good moments for your clients.

3. “Support Local” Raffle

Use this holiday as an opportunity to celebrate small business by teaming up with local artisans in your area for a Valentine’s Day raffle. 

Include products or certificates for popular services to your salon or spa, along with locally sourced treats, wine, flower arrangements, candles, date night activities, and more. 

You can even create multiple raffle options for guests to enter to win, like a Galentine’s Day bundle for friends, a couple’s date night bundle, or even a “Treat Yo Self” singles bundle. 

It’s a great opportunity to get creative and bond with your community!

4. Spread the Word

Once you’ve got your Valentine’s Day offerings assembled, it’s time to get the word out! 

Take another opportunity to flex your creative muscles by making cute signage to post at your front desk and throughout your salon promoting your specials. 

Share the news on social media platforms like Facebook and Instagram by creating fun posts, stories, and reels. Make sure to keep it brief and on-theme. Got TikTok? Use Taylor Swift’s “Love Story” to really set the mood. 

Use email marketing to reach out to your email list with targeted email campaigns about your specials. Use List Builder in STX Cloud’s Marketing Suite to send gender-targeted campaigns, or target clients who regularly book the services that you’re offering in your promotions for a higher chance of purchase. See our 5 Ways to Slay Your Email Marketing Campaigns to discover best practices for sending emails that appeal to your subscribers.

While you’re at it, take this opportunity to promote your mailing list on social media by offering Valentine’s Day promos or freebies exclusively available to guests who are subscribed. Be sure to send out a catchy welcome email with their bonus offer upon sign-up.

Because you know what’s sweeter than candy? GROWTH.

Whatever your status may be this Valentine’s Day, we hope that you feel the love from your clients. And if these tips happen to facilitate that love? Just call us Cupid.

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